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Nextrade pioneers in using AI to understand drivers in trade and development

Nextrade has launched a Lab that uses artificial intelligence and machine learning to understand the drivers and effects of complex economic phenomena that have long eluded even the best of economists, at subnational and national levels.

 

Among our first AI pilots, in 2018 we worked with leading ecommerce platform to optimize marketing spend through understanding the geospatial dynamics of platform seller birth and growth.

Case study: Optimizing marketing spend and user targeting for a leading ecommerce platform through machine learning