Women-Led Firms on the Web: How Do They Perform?
Nextrade's report for the the ICTSD provides an empirical look at the performance of women-led firms in ecommerce and as online exporters in Southeast Asia, Africa, and South Asia. Our first insight: women seem to do just as well and men as business leaders in the online economy - meaning donors and governments should encourage more women-led firms to formalize and start selling online.
How to do that best? We also define a concise policy agenda to further women-led firms' use of ecommerce.
See also our Powerpoint here.